ALYSSA
ASHDOWN
Marketing & Communications
About
Alyssa is a marketing and communications professional with a passion for photography and keen eye for design. She has a wide range of experience in both non-profit organizations and academic settings. With an interest in content creation, she strives to provide both informative and eye-catching marketing material.
In her free time she enjoys cooking and eating local with her husband, traveling with friends, and continuing her obsession with gardening.
Work Experience
Stanford Law School
2018 - Present
ASSOCIATE director OF digital & VISUAL media
Promoted from Assistant Director for Digital & Social Media in August 2022
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Touch all digital/social media aspects in the communications department and interact with all levels of staff, the Dean and faculty. Develop and implement the digital community strategy and manage online news content in support of department and law school goals. Collaborate with the communications team and key stakeholders across the organization. Spearhead institutional digital/social media channels and activities, including ongoing maintenance and content for channels, working with partners throughout the law school to advance their social media activities, monitoring and analyzing the effectiveness of social media activities and recommending improvements, managing our digital/rich media assets, and in some cases creating and producing rich media and other content.
Create and curate content to promote news across the law school's social/digital media channels along with overseeing editorial strategy and voice of the content through channels. Produce rich media content, including photography and video, and strategy for online use. Perform daily monitoring and conduct social media analysis; set measurable goals for success/benchmarking.
Emory University School of Law
2014 - 2018
Marketing specialist
Assist in the development of marketing strategies for new and existing programs.
Collaborate with the Associate Director of Student Life and student organizations at Emory Law to develop marketing content throughout the school year.
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Draft marketing proposals, reports, and correspondence such as creating the marketing material, digital content, and email communication for internal law school clients.
Manage external designers, web developers, and printing services for projects. Oversee online email lists and supervise outgoing content (Emory listserv). Create, manage, and review incoming content requests for the digital bulletin boards throughout Emory Law as well as overseeing the event calendar and flickr account for Emory Law. Supervise and draft the weekly On The Docket emails sent out to students, faculty, and staff as well as bi-weekly briefings from the career center at the law school. Maintain invoicing and annual budget which include clients and marketing team expenses.
High Museum of Art
2011 - 2014
Digital Marketing
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Staying abreast of current trends in e-marketing and new media for marketing. Manage relationships with external agencies and key opinion leaders. Help evaluate digital vendors, assess opportunities, and develop recommendations. Build relationships with internal and external constituencies to promote the museum and build the brand.​
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Provide the marketing and communications department with digital marketing support by leading, coordinating, and implementing promotional campaigns with current digital trends through email marketing, social media, and web.
Identify and implement unique, digital marketing strategies along with managing interns and volunteers. Manage and execute email as well as other digital marketing campaigns including maintaining an email schedule, managing lists within email service provider platform, training and overseeing email content creators from internal departments, proofing and circulation of all emails prior to scheduled distribution, measuring effectiveness of campaigns, and modifying campaigns for improved performance. Determine appropriate social media platforms for the museum using developed content and tone for each platform. Develop measurement strategy and analytics for social media platforms. Continually experiment and modify platforms to increase reach and engagement. Write and update web content on www.high.org via Sitecore content digital management system.
Special events
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Coordinate use of spaces within the museum as well as scheduling deliveries, equipment, and staffing security for all internal events for the development and membership departments which include major fundraisers for the museum. Assisting the public programs, education, and marketing departments for their continuous events through the fiscal year.
Responsible for budgeting, planning and executing Directors Circle and Circle Member preview events. Track all museum events using ReServe software, such as running reports and ensure event support staff scheduling as well as maintaining the High Museum of Art Events calendar. Maintain interdepartmental billing and accounts payable for all events and responsible for department deposits and invoice payment.​
School tours & group sales
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Responsible for teacher cultivation, tour visit promotion, tour sales and bookings, advance communication for K-12 schools. Monitor sales and revenue progress, providing regular reports to the Director of Education and Head of School and Teacher Services; as well as additional museum leaders. Conduct ongoing outreach to schools, teachers, and administrators in order to identify and inform potential visitors about the school tour program.
Develop promotional materials relating to school programs, including but not limited to online tour promotional information. Build and maintain relationships with visiting schools to insure success of the school programs. Coordinate with the member and guest relations staff to insure the successful arrival of school groups. Track, collect data, and report sales progress on an ongoing basis along with managing the budget for school tour marketing. Analyze, report, and archive post visit communications, identifying those to be used in outreach publications and development reports.
Atlanta Botanical Garden
2010 - 2011
education assistant
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Plan and execute public programs such as public events and festivals, drop-in family classes, adult continuing education classes, and children’s garden amphitheater performances.
Assist in maintaining interpretive content including discovery carts and ephemeral signs. Help with training and managing the Garden’s Discovery Volunteers, Outdoor Kitchen Resource Assistants, Junior League Volunteers, and National Charity League Volunteers. Aid in organizing, taking inventory, and stocking cooking and cleaning supplies in the outdoor kitchen and related areas. Coordinate and oversee weekend public programming as well as assist in the garden chef cooking demos, outdoor kitchen dinner classes, and public programs. Perform other duties assigned by the Public Programs Manager, Youth Programs Manager and/or Family Programs Coordinator.
Testimonials
"We sometimes have the delight of working with exceptional people throughout our career – ones who are not only committed to their professions, but are also committed to making a real difference in their organizations. I immediately knew that Alyssa Ashdown would be one of those people when I began working with her over two years ago at Emory Law.
As an internal client, I have observed Alyssa’s keen ability to build and maintain positive relationships with a variety of stakeholders to reach a vision. Whether she is working with a colleague, professor, or vendor, her success always relies upon the cooperation and diligence of a larger team effort. This skill has been crucial to the success of Student Life projects and programs, and I always appreciate her ability to understand all of the seemingly minute factors at play through each piece of the decision-making process.
Alyssa is intelligent, driven, innovative, and I give her my highest recommendation."
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- Jill Camper, Director of New Student Programs, Emory University
"Alyssa is an excellent multitasker. Her position requires her to handle myriad projects at once, from maintaining the budget to using InDesign to create printable projects to taking photographs for the website. She has a desire to learn and do more. She is trusted by our internal clients, thanks to her wonderful “can-do” attitude. She also exhibits a strong understanding of the law school’s culture. She volunteers often to assist with tasks and events outside of her job description and has a desire to see the team win. She receives and manages an incredible amount of requests and emails on a daily basis and is an invaluable part of the team."
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- A. Kenyatta Greer, Communications Professional
"I have worked extensively with Alyssa on complex, multi-layered projects and found her to be responsive, responsible, and proactive in managing details, timelines, and deliverables. Alyssa has a can-do attitude about her responsibilities and demonstrates great professionalism in dealing with internal clients."
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- Donna Cannady Nall, UX Content Strategist
Skills & Social
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Adobe Creative Suite
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Google Workspace
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Khoros
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Trello
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Slack
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Cision
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Google Data Studio
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MailChimp
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Instagram
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Twitter
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Facebook
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LinkedIn
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YouTube
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Pinterest
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Spotify
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Snapchat
Courses
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Managing Hybrid & Remote Teams: Optimizing Operations & Collaboration, Summer 2022
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Diversity, Equity, and Inclusion Workshops, Summer 2022
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Creating Media with Illustrator, Photoshop, & InDesign, Summer 2021,
Stanford University -
Analyzing Your Data in Google Sheets, Summer 2021, Stanford University
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Writing and Editing Skills Virtual Summit, Spring 2019, Ragan Communications
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Grammar Girl's Guide to AP Style, Winter 2018, Ragan Communications
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​InDesign Level 1, Fall 2015, Emory Continuing Education
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Photoshop Level 1, Fall 2015, Emory Continuing Education
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Project Management: Integration, Fall 2015, Emory Continuing Education
Articles
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Stanford Law’s Beth Van Schaack Appointed as U.S. Ambassador-at-Large for Global Criminal Justice >>
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Stanford Law’s Elizabeth Reese Testifies Before the United States Senate Committee on Indian Affairs >>
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Celebrating the Life and Work of Deborah Rhode​ >>
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Stanford Law Faculty Recognized for Scholarship >>
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Stanford Law Students and Alumni Receive Postgraduate Fellowships and Service Awards >>
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The 2020 Spring Issue of Stanford Lawyer Magazine Now Online >>
Education
University of South Carolina Upstate
Bachelor of Science
Field of Study: Psychology & Art History